Brand artisans and growth architects for sustainable business development.
Pro-Story.
Pro-Strategy.
Anti-Content.
Every brand claims the mantle of “storyteller” these days, in buzzy blogs, glossy videos, and quippy posts.
But telling stories is not the process of creating content; it is the art of encoding meaning.
Stories, like brands, present universal truths in ways that orient human desires toward ideal outcomes. Like well-told stories, well-formed brands reflect the voice, experience, and animating spirit unique to them.
At Looking Glass Strategies, we help you step through the mirror of your brand to discover and hone the untold story that connects your “what” to your singular “why.” This new narrative forms the foundation of an actionable strategy that elevates your voice and opens doors to opportunities wherever you compete, and beyond…
Experience includes work with
Our team members have contributed to brand, narrative, and experiential projects with these organizations.
When The Story Matters, So Does how It’s Told
Selected case studies are presented below.
Meet The Principals
Liz Sánchez Rasking
Founder | Director of Strategic Development
Liz Sánchez Rasking is a creative and colorful business developer with a degree in Chemical Engineering. As an experienced reverse engineer and storyteller, she brings over 20 years of cross-industry experience to bear when establishing and nurturing strategic partnerships.
Throughout her career, Liz has championed the value of collaboration and deep listening to identify the unspoken needs of clients. A proud Latina born and raised in Southern California, she believes in nurturing local communities and collaborating to advance economic progress.
Jared D. Wells
Co-Founder | Director of Narrative Development
Reared in the cornfields of Indiana, Jared eschewed his rustic origins shortly after graduating Ball State University with a self-designed degree in Narrative Brand Promotions. His lifelong fervor for delighting audiences led to a storied career as a show writer, experience designer and creative director in Orlando's themed entertainment industry.
Crafting narrative-driven experiences for clients as diverse as the Walt Disney Company, the EPA, and Airbus, he has honed a versatility of voice that enables him to encapsulate and express any brand's essence.
The Looking Glass perspective
Two Lenses, One Focus
Our work sits at the intersection of narrative craft and strategic execution.
Vision
A marketplace of meaningful brands powered by authentic stories.
Mission
To help brands discover, craft and activate strategic stories that open doors and close deals.
Approach
Every business begins with a clear why.
We use story to bridge your purpose with the people who need it.
-
Assess how your brand’s story competes in the marketplace and identify strategic opportunities through a rigorous review of your digital and competitive landscape.
-
Co-author your brand's new narrative in a collaborative story-driven workshop with a curated list of internal and external stakeholders.
-
Translate insight into a growth-oriented narrative architecture and strategic roadmap, grounded in stakeholder data from Brand Insight Mapping sessions.
-
Provide strategic oversight to guide the deployment of your brand across media, audiences, and experiences.
Tools And Services
Drop Us A Note
Or
Step Through The Looking Glass
From insightful audits to bespoke narratives to robust activation plans, our services stretch as deep as you wish to dive into the wonderland of your brand.
Take that first tumble down the rabbit hole and book a call with us today.
Introductory calls typically run 30 minutes.
Choose a time that works. We’ll take care of the rest.